G2A Implement Game Developer Support Options, tinyBuild Still Unhappy

After a number of companies stated a level of disagreement with key seller G2A last week, the company have added some additional methods that they hope will aid smaller developers. They are referring to the scheme as the "developer support system", and it has four main areas addressed:

• Royalties on Third-party Auctions: Developers can now apply a royalty of up to 10 percent for any of their products sold on the G2A marketplace.
• Priority Placement: Developer-managed auctions will be listed first, above third-party sellers. Developers will also be able to create their own custom storefront featuring all of their products and promotions.
• Chargeback Protection: This only applies though if the developer is using G2A pay on their own website.
• Dedicated Database Access: Developers will now have access to G2A's database information to verify sales, volume and timing to track the lifecycle of every key and identify illegal practices.
• Dedicated Account Managers: Developers will now have access to account managers to allow support queries to be more appropriately dealt with. This will also give a direct source of discussion for any security concerns. 
• Developer Funding Option: Developers that choose to add a product page onto the G2A site will be able to add a funding option for fans to use if they wish to donate to the developer without buying a game. 

Testing for these features will begin within the next two weeks and these solutions will roll out July 29, 2016. G2A are urging developers interested in participating in the testing process to get in touch with them.

tinyBuild however aren't satisfied with this response. In a statement on their website, the company suggested that they don't feel the new measures go far enough to combat the issues.

The only tangible part about their program is royalties to developers and database access which undoubtedly is a good step — we will need to see how it works in practice. It still doesn’t solve the issue of stolen keys, or the shady business practice of forcing down insurance on consumers,. Try buying something on G2A, you won’t get a guaranteed key unless you sign-up for their insurance service. It seems they want it all to be on developers’ hands, and unless the devs become actively involved in policing G2A (and thus working with them), they’ll wash their hands off any responsibility.

We as a community want to see more extensive merchant verification to go alongside this.
Unless they actually solve the main issue — fraud on their platform — this initiative invites developers to become accomplices. G2A claims that fraud is a very small part of their economy. If so, it shouldn’t be that difficult to implement ethical business practices of extensive merchant verification?"