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How to Get More Millennials to Play Games

The baby boomers gave birth to millennials, meaning the millennial generation is one of the most populated of all time. These people grew up with the internet and a gradual development in game consoles and the games themselves. They have always had a wealth of gaming options at their disposal, but this has not been good news for the entirety of the gaming industry.

Casinos have not cashed in on the millennial generation as much as other generations. Most slot games appeal to older peoples and millennials would rather stay home and play videogames than have a night at the casino. Millennials that do enjoy gambling have also grown up with online casinos and today there are some exceptional online options. PartyCasino is one of them with continued bonuses, promotions and live casino experiences.

So, what can land-based casinos do to capture more of the millennial market?

The Underlying Issues with Slot Games

Slot games are not a turn-on for millennials and when you dig deeper it is easy to see why. Millennials have grown up with videogames and in-app games on their smartphones that require a high degree of skill. Playing slot games does not engage them as much because these games are reliant on luck. In some way, it is a step down when trying to engage this market.

The other issue is online gaming and smartphone gaming has become more social. There are leaderboards to work your way up and headsets to communicate with fellow players on the other side of the planet. Ultimately, slot games don’t engage millennials and they don’t supply a “social” environment - and this is to the detriment of casinos.

What Can Be Done?

Due to these problems at tapping into a millennial market, casinos are rejuvenating their offerings and their layout. First, they plan to reduce the number of old-school slot games and replace them with modern slot games that may not even look like a slot game. They may have a more arcade feel with a videogame style and vibrating chairs. This will add a requirement for skill to slot games and help them attract younger players.

These games may even be made to be more social with other players on the casino floor, but to make the casino a more social environment itself, the number of slot games will be replaced with more relaxing areas, including restaurants and bars.

Future Obstacles

The changes will certainly help to engage a millennial market, but at the same time, more obstacles may present themselves. Technology is continually developing and things like 5G technology, virtual reality and blockchain games may take back the millennial market to online casinos. Naturally, casinos themselves could try to benefit from such developments.

Maybe the real question is can casinos keep up with online casinos, or will they always be two steps behind?